November 3, 2008

Monetization of Online Video

View this blog post “Monetization of Online Video” on my new blog site at

News covered by TechCruch that MySpace has implemented a system that allows them to automatically identify any uploaded video clip from shows produced by MTV.  The ad platform, called Auditude, displays an overlay at the bottom of the screen when a clip is played.  This identifies which episode the clip originally came from, air-date and links to where users can buy the entire episode.  Read coverage . . .

More analysis from James McQuivey . . . he anticipates as more networks sign on with MySpace this will become standard practice.

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: