November 3, 2008

Monetization of Online Video

View this blog post “Monetization of Online Video” on my new blog site at

News covered by TechCruch that MySpace has implemented a system that allows them to automatically identify any uploaded video clip from shows produced by MTV.  The ad platform, called Auditude, displays an overlay at the bottom of the screen when a clip is played.  This identifies which episode the clip originally came from, air-date and links to where users can buy the entire episode.  Read coverage . . .

More analysis from James McQuivey . . . he anticipates as more networks sign on with MySpace this will become standard practice.